Dash
Face Care for Boys
Washing your face just got an upgrade. Dash is a skincare line designed for teenage boys, offering a simple, effective routine that fits seamlessly into their daily lives. Traditional skincare lines are not geared towards young men, making it easier for them to skip skincare altogether, leading to buildup and constant breakouts over time. Dash changes the game for young men by introducing an easy routine that actively engages them in the skincare process. The streamlined three-step routine, cleanser, moisturizer, and lip balm turns skincare from a chore into a habit.
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Traditional skincare lines aren’t tailored for young men, causing many to skip skincare altogether, resulting in buildup, breakouts, and poor habits during adolescence.
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Teenage boys need a simple, effective skincare routine that fits easily into their schedule, encouraging consistent use without feeling like a chore.
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Dash is a skincare line made for teenage boys featuring a simple three-step routine that transforms skincare into an easy, healthy habit, helping young men take control of their skin.
+Art Direction
+Ad Strategy and Design
+Naming and Logo
Scope of Work:
+Packaging Design
+Conceptualization
+Copywriting
A Fresh Face Feels Like
Advertisement Campaign
This advertising campaign highlights the empowering feeling of having a fresh face, showcasing how it can boost confidence and enhance performance during everyday challenges. From acing a test to mastering a video game, the ads capture young boys' attention by showing how clean and healthy skin can elevate their confidence and help them take on each day.
